The thrill of creating incredible imagery combined with early inspiration from his local high school photography teacher drove John Sterling Ruth from the quaint little Pennsylvania town of Nazareth to the bustling city of Philadelphia over thirty years ago. Surviving on street pretzels and artistic passion, John Sterling Ruth studied photography in Philly and then returned home to the Lehigh Valley where he’s been making a name for himself as both photographer and director, known globally in the industry.

His studio began as a simple top floor warehouse and has evolved into a two-acre complex housing a full-service production studio, making motion and still photography for some of the most noteworthy companies in the world. He even squeezed in making a few books along the journey. When he’s not out working to build brand icons, John can be found prowling around any venue where antique automobilia can be found. This obsession manifests itself in the studio where John, truly an old soul, keeps himself creatively motivated by filling every corner of his workspace with vintage motorcycles and memorabilia, a flair that you’ll see often manifests itself in his style and vision.


John Sterling Ruth Studio
4398 Hecktown Road
Bethlehem, PA 18020

P 610 746 9422
F 610 746 9425


Full-service video & still production capabilities

  • Pre-production
  • Model & Talent Casting
  • Wardrobe & Styling
  • Hair & Makeup
  • Prop Styling
  • Location Scouting & Management
  • Permits
  • Logistics
  • Storyboard & Concept Creation
  • In-house Photo Retouching
  • Full Editing Suite & Capabilities
  • Voiceover Talent Casting
  • Directing
  • Lighting & Audio
  • Color Grading
  • Mixing
  • HD Video (6K)
  • Aerial Video